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Meet the Firefly Team


Michelle Barr


The diverse software, technology and business experience that Michelle brings to your organization will provide a great impact on your business. She has provided software implementation, training, and consulting services to organizations since 1999.

In her career, Michelle has served as the implementation and support manager for Acctivate Inventory Management Software, and before that she worked with a large variety of clients as a business software consultant. Through this vast experience, she has developed an enormous knowledge base that has enabled her to assist hundreds of clients primarily in the distribution and manufacturing industries. Additionally, she possesses a unique skill set in software implementation, client training, SQL, Crystal Reports, and project management.

Michelle is a certified business consultant and project manager for Acumatica & Acctivate, and an experienced implementer for both of those software packages. She has degrees in both Accounting and Computer Information Systems.

Outside of work, Michelle enjoys donating her time to various charitable organizations, especially those focused on helping children. She also likes to spend time outdoors, fishing, kayaking and hiking.

Sheryl Dodge

Co-Founder & ERP Consultant

Sheryl has worked in the accounting systems field since 1997 selling, installing, implementing and providing training and support for a variety of accounting and accounting related systems. She is a CPA and worked in the public accounting field for over 15 years consulting with businesses in many different industries but this is not a CPA firm.

Sheryl has supported CYMA Accounting Software since 1997, is a QuickBooks Advisor and is a certified business consultant for Acumatica.

She loves the challenge of assisting clients in fitting software to their particular needs. Sheryl also enjoys working one on one with the customer’s personnel to ensure they have the training they need to fully utilize their software.

JoEllen Darling

Director of Consulting Services

 JoEllen has over 22 years of consulting experience with multiple ERP systems.  Her qualifications include an in-depth understanding of Accounting, Distribution and Light Manufacturing.  Additionally, in her many years of experience, she has acquired very strong Project Management skills.    Her consulting experience includes being a major contributor to business process assessments for clients providing leadership, offering recommendations and assisting with deployment of recommended improvement initiatives that best align technology with a company’s strategy.   Working in additional professional roles such as Controller and Director of Operations has provided JoEllen with real world experiences that our clients truly value.

In JoEllen’s current role, she is responsible for leading Firefly Business Group’s consulting services team which is responsible for the deployment of software products, and improving customer experiences by delivering technology solutions to businesses in the small/midsize business sector. She strives to lead and coach internal and external resources by focusing on the objectives for short-, medium- and long-term strategies.

Outside of work, Jo enjoys spending time outdoors with her husband, dogs and horses in New Mexico.  And she always looks forward to reading a good book while on a boat or on the beach.

Lisa Michael

ERP Consultant

As an ERP Consultant, Lisa Michael works closely with clients to create custom software solutions. She holds a bachelor’s degree in management from the University of Texas at Arlington. Before joining Firefly Business Group, she worked as an Implementation Specialist with Acctivate Inventory Management software for five years. At Acctivate, she specialized in training, implementation, and EDI integration. Lisa is also a certified business consultant for Acumatica.

Lisa still lives in Arlington and is an avid Texas Rangers fan.

Melanie Darius

ERP Consultant

Melanie holds a bachelor’s degree in applied mathematics from the University of New Mexico, and uses her mathematical skills, along with logic and critical thinking, to create custom reports for Firefly’s clients. She is knowledgeable in using Acctivate, Crystal Reports, KnowledgeSync, SQL, and SSRS.  Melanie is also a certified technical specialist for Acumatica.

Melanie lives in Albuquerque and is a student of martial arts: Taekwondo, Brazilian Jui Jitzu, and Hapkido.

Meagan Bellows

ERP Consultant

Meagan has over 10 years of experience as a project manager and client services supervisor. Her analytical skills allow her to quickly understand and solve complex problems within your business. She enjoys working with people and is an exceptional trainer. After 15 years in environmental laboratories, she made a career change to software consulting in 2016. Meagan graduated Summa Cum Laude with a BS in Biochemistry from Texas A&M University. She is a certified pre-sales engineer and business consultant for Acumatica, and possesses experience in working with CYMA and Acctivate software systems.

Meagan lives in Cypress, TX near Houston. Life outside of work is very busy as a married mother of three. She enjoys watching her son play football, time at the lake, and shopping with her daughter.

Chris Conlon

ERP Consultant

Chris possesses more than 25 years of progressive experience in warehouse and distribution operations management. His exceptional technology skills include Enterprise Resource Planning, Warehouse Management Systems, QuickBooks, SQL Server, KnowledgeSync, QuickBase, Crystal Reports and EDI.

In addition to working with Firefly, he is the Chief Operating Officer at Seattle Cotton Works in which his responsibilities include managing accounting, distribution, and IT.  He uses Acctivate to run this business which drives a lot of his experience.  Chris is also a certified technical specialist for Acumatica.

Chris lives in Albuquerque.  When he is not working, which is rare, he enjoys walking his dog Buck and camping.


Keith Barr

Business Strategy

Keith is responsible for setting the direction of the company from the standpoint of product offerings, sales and marketing at Firefly Business Group. He holds a Bachelor of Science degree in Industrial Distribution from Texas A&M University, and has many years of experience with small business marketing and high tech sales. He is a certified Acumatica sales consultant and has experience with Acctivate, warehouse management, and website design.

A dog lover, Keith enjoys training and competing in trials and tests with his German Shorthaired Pointers, and spending time experiencing the beauty that the New Mexico outdoors offers in general .

Give us a call to see what our team can do for you.

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